e are living in an advanced world. Modernization has evolved the world of Digitalization, thus the function of Digital Marketing gets significant. Everything is computerized today, be it shopping, bookings, making arrangements/ appointments, consultations, or any other services you need. Hence, Digital Marketing becomes an integral factor. It helps us to market the products and services to reach more clients or shoppers as well as permits us to contact a more focused crowd dependent on different variables. Digital marketing is growing because of its huge reach, we can reach more users in less time and with lesser costs when contrasted with physical advertising. Digital marketing allows providing all the data about the products or services at one spot through websites. It is convenient to do online shopping, which encourages new individuals to begin selling digitally. Everybody these days has a cell phone and uses social media platforms at least once a day and when they see a promotion for any item, it is more likely that they will be interested in opening it, maybe they won’t buy at that point but will surely notice the product, which increases the chances of its purchase. Taking everything into account, I can say that the significance of Digital Marketing is growing and will still grow as it is also an important source of earning for various social media platforms.